• competitive space
    • four dimensions
      • price
      • quality
      • delivery speed/reliability
      • flexibility/variety
  • efficient and effective
    • efficient operations operate at low cost
    • effective operations support company's strategy
      • strategic fit
      • determine the strategic position
  • core capability ( competency)
    • core capabilities: the one thing in a company can do better than its competitors
    • the core capabilities are (VRIN)
      • value
      • rare inimitable
      • non-substitutable
  • global supply chain
    • driven by
      • expanding global competition
      • changing markets
      • world-wide  

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